Codie Sanchez's 17 Income Streams: Genius or Just Another Get-Rich-Quick Scheme?

Alright, let's get this straight. Codie Sanchez has 17 income streams? Seventeen? Give me a break. Is this some kind of humblebrag disguised as financial advice? I mean, who has the time to juggle that many hustles? And more importantly, how many of them are actually profitable, or are we just counting every penny she finds on the sidewalk?

The Income Stream Circus

Okay, so Sanchez is out there preaching the gospel of diversification. Public speaking, affiliate marketing, consulting, home service companies, courses, venture capital, SaaS, Airbnb, multi-family investments, stocks, bonds, royalties from franchises, licensing content, book royalties, venture and angel investments. Did I miss anything? Oh yeah, YouTube. She raked in $360,000 on YouTube in 2024, apparently making money while she sleeps. Sounds fantastic, doesn't it? But let's be real, how many hours of editing and content creation went into that "passive" income? Codie Sanchez: 17 Income Streams I Use — and You Can, Too — To Build Wealth

And affiliate marketing? "Effortless"? Please. Everyone and their grandma is hawking some product online. To stand out, you need to be either a Kardashian or some kind of marketing wizard. And even then, it's a crapshoot.

The article makes it sound like anyone can just waltz into venture capital fund management. You just need "an understanding of how to invest, a proven track record, a network that trusts you, and people willing to give you money." Easy peasy, right?

Then there's the "unsexy" income streams like roofing and window cleaning companies. She helps with marketing and strategy. So basically, she's not actually out there unclogging gutters. She's just taking a cut of the action. Smart, I guess, but hardly revolutionary.

The Illusion of Control

Sanchez claims she had an "awakening moment" in college when she refused to let anyone control her through money. Okay, that's a noble sentiment. But turning that into a 17-pronged income empire sounds less like freedom and more like a full-time job... times ten. Where's the time for, you know, life? Is she just a workaholic in disguise?

The article mentions courses and communities as a "turning point" because it allows for scaling up. "You take what you know, what you’ve done, what you’ve built, what you figured out (and) you turn it into a structured format that helps other people get the same result," Sanchez said. But what if what you know is only applicable to you? Are we all just supposed to become mini-Codie Sanchezes, regurgitating the same advice?

And let's talk about the elephant in the room: How much startup capital did she have to begin with? Was she born with a silver spoon, or did she bootstrap her way to millionaire status? The article doesn't say, offcourse. Details like that tend to get glossed over in these "rags to riches" stories.

So, What's the Real Story?

Look, I'm not saying Codie Sanchez is a fraud. She's clearly a hustler, and she's found a way to make money. But this whole "17 income streams" thing just feels like a way to sell a dream. A dream that's probably unattainable for 99% of the population. It's like telling people they can become astronauts if they just "believe" hard enough. Maybe I'm just being cynical. Maybe I'm jealous. But something about this whole thing just doesn't sit right with me.